THE FIRST NUMBER. THE NEW CODE.

NUMÉRO 01 was created as the house champagne of Le Bleu, not just as a drink, but as a symbol. Its identity had to embody elegance without excess, offering a design language that speaks both to heritage and to contemporary aesthetics. A bottle imagined for a new generation: minimal, iconic, and naturally statuary.

My role: conceiving the logo and labels, selecting the paper, and defining the embossed finish. The challenge was to capture refinement through restraint, proving that sometimes, the strongest impact comes from clarity and balance.

More than a name, Numéro 01 sets the tone: an inaugural edition that defines its own standards. Modern, sharp, and iconic, it opens a new chapter in champagne design, made to be remembered.

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