THE FIRST NUMBER. THE NEW CODE.

NUMÉRO 01 was created as the house champagne of Le Bleu, not just as a drink, but as a symbol. Its identity had to embody elegance without excess, offering a design language that speaks both to heritage and to contemporary aesthetics. A bottle imagined for a new generation: minimal, iconic, and naturally statuary.

My role: conceiving the logo and labels, selecting the paper, and defining the embossed finish. The challenge was to capture refinement through restraint — proving that sometimes, the strongest impact comes from clarity and balance.

More than a name, Numéro 01 sets the tone: an inaugural edition that defines its own standards. Modern, sharp, and iconic, it opens a new chapter in champagne design, made to be remembered.

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