I'm Maud Gatellier, art director and web designer for nearly 7 years, and I help ambitious brands, from tech to sectors of excellence, to create strong identities perfectly aligned with their most precious asset: their singularity.
My credo : to transform a clear vision into a powerful and desirable brand image, thanks to tailor-made branding, embodied storytelling and elegant web design. I combine strategy and sensitivity to create visual and narrative worlds that captivate, inspire and build loyalty.
It starts with an assertive positioning, shaping a brand that knows exactly who it is and why it matters. It flows into lively storytelling, a narrative that speaks to the heart and lingers in the mind. And it comes to life through a digital experience, where web design extends your universe and amplifies its impact.
A statutory presence that rises to meet your ambitions. A strategic clarity that aligns your stance and your voice with precision. And a natural conversion, where your image captivates before a single word is spoken.
Creating a brand image means first and foremost daring to be yourself, without copying other people's codes or restricting yourself to "fit into a box". I value freedom of expression, the audacity to think outside the box, and alignment between who you are, what you do, and what you show.
A free identity is one that naturally attracts.
For me, form and content never conflict.I see each project as a balance between strategy and intuition, between growth and truth. I believe in powerful, inhabited brands, capable of combining business vision, aesthetics and a sincere mission.
Because a brand that resonates is a brand that lasts.
I never "just do the job", I invest myself fully, from the heart, in a dynamic of listening and authenticity. Each coaching session is a co-creation: a space of trust, dialogue and shared demands. I question and challenge when necessary, and support when it's right. Always with respect and benevolence, never complacency.
We move forward together, in confidence, towards a higher version of yourself.
Creativity is not an extra: it's the engine of differentiation and a strategic lever. But it's never done haphazardly. I pay particular attention to the details, precision and fine-tuning that make all the difference to a project. And when obstacles arise (because they always do), I'm flexible and resilient, staying the course and finding concrete solutions to move the project forward, without sacrificing quality or high standards.
Because beauty is also what stands the test of time.