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THE NEW BALI RIVIERA.
Born from the meeting of the French Riviera’s hedonism and Bali’s untamed energy, Le Bleu by K-Club redraws the map. Inspired by the iconic spirit of the Riviera, the venue embraces a laid-back luxury where natural elegance is lived barefoot in the sand. Between refined gastronomy, a vibrant beach-club atmosphere, and endless ocean views, Le Bleu becomes the perfect backdrop to gather, celebrate… and be captured at your very best.
My role: transforming an existing logo into a fully-fledged universe. Brand guidelines, stylistic codes, scenography, furniture selection, styling of objects and accessories… all designed to reflect a coastal-luxury DNA, despite strong technical constraints: a limited fabric range, and at times the impossibility of custom manufacturing. Every detail was crafted to ensure the visual and sensory experience remained intact.
Here, you don’t just come to lunch or dance.
You come to live La Vie en Bleu: a state of mind, a seaside manifesto.
Fashion styling by Sonn Studio