HAUTE COUTURE SPIRITS

Spirit-Brothers is an invitation to travel, a journey to the four corners of the globe, meeting master distillers and passionate artisans to discover exceptional spirits with singular savoir-faire.

Under a name conceived as an emblem, the brand celebrates craftsmanship, authenticity, and emotion, relying on a selective network of the finest bars, hotels, and clubs.

Founded in 2020 by Hugues Pietrini and Georges Alexandre Congost, two friends united by expertise honed at LVMH and Stoli, Spirit-Brothers embodies team spirit, a passion for iconic brands, an artistic sensibility, and a truly international outlook. Their vision: to create an art of living where tradition and innovation are in constant dialogue, with respect for the earth through eco-responsible production and fair partnerships.

The visual identity I designed translates this philosophy into form: a logo symbolising the five elements, the life-giving sun, and the founding union. A fully conceived 360° universe that unfolds across an immersive website, premium sales materials, bespoke storytelling, press visuals, and video content. Each product sheet captures the unique character of every iconic bottle, with one goal: to create emotion before the very first sip.

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