THE ART OF BEING DESIRED

Inspired by the spellbinding character of the goddess Tlanchana, Celosa, “jealous” in Spanish, is a word charged with emotion, echoing ancient Mexican legends where the goddess captivated and bewitched with her beauty and mystery. Celosa tequila follows in this lineage: a rare elixir, with delicate rose hues, that seduces before it is even tasted.

My work was to craft the digital showcase for this contemporary myth. The site’s visual identity and art direction revolve around precise iconographic choices: velvety textures, plays of shadow and light, and details that suggest more than they reveal. An immersive video, conceived as a visual poem, guides the gaze through a sensual universe where each frame is an invitation.

Everything was designed so that Celosa would not appear as just another spirit, but as an encounter, with an elusive beauty that reveals itself only to those who know how to wait.

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